Post by account_disabled on Feb 17, 2024 4:19:34 GMT -5
Changing attitudes : Messages of this type can influence consumers' attitudes and perceptions toward a product or brand. Effects that subliminal advertising can generate Featured Examples of Subliminal Advertising In order for you to fully understand how subliminal advertising has been presented over the years, you need to know some of the examples that demonstrate it. Today almost all brands and companies with an international reputation have worked with subliminal advertising. Therefore, it is likely that you recognize more than one among the examples that we will present to you below: 1. FedEx Among the clearest examples of subliminal advertising are those hidden messages that are even in company logos and that consumers usually go unnoticed.
Such is the case of the shipping company FedEx, because phone numbers data between the letter E and X you can clearly see how an arrow is formed . The message is clear: they want to demonstrate, from the most important image of their brand, their ability to send direct shipments to their destination and quickly. You probably didn't realize this before, but your subconscious certainly has. 2. Marlboro Another quite curious example is that of Marlboro as advertising on Formula 1 cars. In the early 2000s, cigarette advertising was banned within the competition. It must be taken into account that Ferrari cars advertised the Marlboro brand and, because they had to remove it, they began to use a type of barcode that, when moving at high speed during races, could be seen.
a blurry, but clear, image of the brand. Unfortunately, due to a lot of criticism, Ferrari also had to remove that advertising, but it was undoubtedly a very well thought out strategy that not everyone was able to identify. 3. Pirates of the of the Caribbean movie at some point, as it is one of Disney's biggest box office hits. For the publicity of this production, on the film's poster, a skull could be seen with a superimposition of torches behind it. Although it cannot be seen with the naked eye, the image recreates very well the typical Disney identifying silhouette: Mickey Mouse's ears . This was a key strategy so that people, through a visual stimulus, could feel comfortable with the idea of watching the film.
